Improving the visibility of your website on the Internet is vital for your business. One very effective way is to improve your search engine ranking. This allows you to appear in the results when users search for your keywords. The higher your website appears in the results, the higher your click-through rate and the more your leads will increase. To improve this, one of the main levers is SEA, or paid search. Here is a short guide to help you better understand SEA.
