Tracking website activity and displaying the results of various events can improve the user experience or conversion rate of an e-commerce website. Site activity data can be used for other purposes, but it must be collected before it can be analyzed. For this purpose, Google has developed a tool called “Google Analytics” that collects data about events that take place on the website or application. The collected data can then be analyzed directly on the tool’s dashboard. Google Analytics is a very powerful analysis and data collection tool that can be installed on any type of website. In this tutorial, we will explain the steps to follow to install Google Analytics 4 on your website.
