New brands are launched in the market every day. These brands compete with each other and engage in millions of marketing campaigns to differentiate themselves, gain brand awareness or simply promote their services. Small businesses often have limited budgets that must be used to attract customers and increase revenues. Discover the importance of digital marketing for SMBs in this article.
Email marketing: France leads the way among the most successful countries
According to an annual report on email marketing published by Sendinblue, France has a much higher engagement rate for email marketing campaigns than the average of the other countries surveyed. In fact, the median open rate in France is 26.13%, which is higher than in Germany, Spain and especially the United States. The median click-through rate in France is also 5.75%, compared to 4.88% for all EMEA countries, 3% for the US and 2.96% for Latin American countries. However, the unsubscribe rate is slightly higher than the global median.
Which banks accept cryptocurrencies?
For the past few years, cryptocurrencies or virtual currencies have been on everyone’s lips. Many people consider it a safe and profitable investment without hesitation. Bitcoin, Ethereum, Litecoin, EOS… there are many crypto-currencies circulating today. The soaring prices attract more and more savers. But where to find these virtual currencies? Do neobanks and online banks …
Working from home or in a coworking space
Any form of regular, voluntary, paid work done for a company outside its premises is called telework. Employees use ICT to perform tasks within their area of responsibility from outside the company. Thus, there are several places where teleworking is possible. We distinguish between working from home and coworking. The following article compares these two possible telecommuting locations by the advantages they offer.
The most popular high tech gadgets
Technology is everywhere these days: phones are there, computers are there… It’s simple, you can’t do anything without it! This is even more important when you are a student. There are many high-tech products to accompany you in your daily life, but the choice is essential! Here is a top Tech accessory that is a …
How to become a video game developer?
Video games have exploded in popularity in recent years. They are now part of the favorite pastime of the French. To develop them, many specialists trained in video game schools have come into play, including video game developers. A video game developer is a major player in the design of video games in a studio …
How to get more views on TikTok?
TikTok can be a particularly powerful tool for your business to increase its visibility and awareness. However, to do so, you need to generate views on the video. So what? Throughout this article, we’ll go through the basic steps to optimize your content, and hopefully it will reach the “for you” section of TikTok users. …