Mobile.club, a company specializing in the rental of refurbished smartphones, has become one of the most followed French brands on TikTok, with nearly 800,000 subscribers and over 76 million cumulative views. The brand’s popularity on the newest and hottest social media platform is attributable to three key factors: a fresh editorial line, a unique and standardized content format, and a sustained posting frequency.
TikTok’s popularity continues to grow, with more than 15 million active users each month in France. This makes it a must-have platform for brands seeking engagement and awareness. The brands that succeed on TikTok are the ones that manage to stand out from the crowd, and Mobile.club is a great example.
Mobile.club’s editorial line is unique, 100% organic and entirely focused on its community rather than on the brand and its product offerings. Unlike most brands with a strong presence on TikTok that have built their community through partnerships with influencers and sponsored content, Mobile.club has chosen to publish videos shot with a smartphone in hand and a voice-over.
In addition, Mobile.club publishes educational and informational content that brings value to its community. Tips on how to increase the volume of the iPhone, demonstrations on how to block ads on your phone or how to change the colors of the iPhone emojis, are all contents that have been well received on the platform.
Mobile.club’s innovative communication strategy on TikTok has enabled the company to become a powerful lever of awareness and notoriety among its priority business target, namely young people under 35. The brands can thus impose themselves on TikTok while respecting their DNA and without denaturing themselves.
Founded in 2018, Mobile.club is the leader in the refurbished smartphone rental market, with more than 30,000 customers in France. The company has achieved a turnover of nearly €10 million in 2022 and plans to reach profitability with a projected growth of 100% in 2023.
Hi techies! My name is Alice, a passionate geek who loves everything about high tech. My love for gadgets and new technologies goes back to my youth, and since then, I’ve been following the evolution of the industry closely. I love diving into the technical details and specifications of devices to understand how they work and what they are used for. In this blog, I will share my knowledge and opinions on the latest trends in high tech.