Would you like to know the monthly traffic of your competitors’ sites? Would you like to be able to estimate the traffic generated by any website before you partner with it? Would you like to be able to identify different types of traffic sources for your website? We’ll show you how and what tools you can use.
Steps to analyze competitor traffic
In order to understand who you’re dealing with and the current state of SEO competition, you’ll need to do several types of research:
Know the important keywords for your business
Of course, you can already identify topics related to the products your company offers. But you need to go further and identify keyword combinations, topics related to your main keywords, more specific phrases of yourself to target and associated geo-targeted keywords.
Find out who the real competitors are.
Your biggest competitor may not be the one beating you in the search results in terms of sales or value.
Analyze the site’s editorial content
You should ask the following questions:
- How was the website built?
- What type of content is provided?
- What is the average length of the top referring pages?
Keep in mind that natural citations, while essential, are not the only tools that appear at the top of the list.
Look for external links to the competition’s website.
Once you’ve identified your competitors, you need to know not only what keywords are good for their SEO, but also what backlinks to their sites are. This helps a lot with the quality of your SEO positioning.
Launching the Google Ads campaign
It is also widely used by e-commerce companies to generate traffic and sell their products and services. Here too, you can conduct competitive intelligence, which should cover several areas:
- Which competitors are bidding for the word.
- How other sites are performing on keywords similar to yours (e.g., hit rate and average position)
- Visits and conversions through ATS.
- The most profitable keywords, few companies rank for them.
Analysis tools
Here are the tools you can use to analyze the traffic
SemRush
SEO tools are among the best on the market. It offers a wide range of features and provides traffic analysis reports; estimated number of visitors, traffic sources, landing page, etc. If you want to use this tool, you just need to enter the URL of the page you want to analyze, for example yours or your competitor’s. The traffic analysis is fast and efficient.
Similarweb
Similarweb tops the list for its ease of use and the very comprehensive data it can collect. Once you specify the address of the site you want to evaluate in the dedicated field, the tool displays a long list of very detailed information.
Several statistics are then displayed, such as the total number of visits, the engagement rate, the average duration of a session or the bounce rate.
Ahrefs
Ahrefs is a premium platform with a well-known reputation. The SEO tools are used by some major platforms like Facebook. It is one of the most powerful tools on the web and can be easily used to analyze various information about your website, including traffic.
This tool helps you understand how your competitors are ranking; for example, which keywords are giving them increased visibility and referrals.
Hello everyone, I’m Naina, a technology enthusiast since I was very young. For more than 10 years, I have been working in the high-tech industry and have acquired a remarkable expertise in the field. For me, technology is an infinite source of opportunities and progress for humanity. This is why I chose to share my passion with the readers of Nanoblog.com, a blog specialized in high technology. Through my articles, I try to make technology more accessible and understandable for everyone. My goal is to help our readers stay up to date on the latest technology trends and understand how these innovations can improve their daily lives. I hope you will find my articles useful and appreciate my analysis and insights into the latest developments in the world of technology.