The leader of search engines Google is about to implement a new major evolution of its search algorithms. After its Panda service that detects content farms and price comparison sites, Google will sanction sites that abuse SEO techniques.
According to Matt Cutts, one of the people in charge of Google’s SEO, optimization addicts can expect a degradation of their ranking even if the fight against these abuses is not the only objective of Google. Among these abuses we can mention the numerous use of keywords in a single page or the exchange of links ..
The engineer Matt Cutts also said that Google is working to make its robot (GoogleBot) more intelligent to favor the best sites with quality content online. According to Search Engine Land, these changes will be in effect from next month or in the next few weeks.