Are there alternatives to Google Ads?

Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used correctly, Google Ads has the potential to bring you a lot of people who want what you have to offer. Setting up and running a Google Ads paid search campaign has become a must for many businesses. Why is that? The reason is simply that Google is the most visited search engine and AdWords can give your brand excellent visibility in a very short time. But that’s not all, here are the alternatives to google ads in this article.

Bing ads

In terms of fierce competition, Microsoft’s search engine is the main competitor to Google. Bing’s market share is small, but it’s still significant compared to Google’s other alternatives. This presents a very interesting angle for advertisers. They reach a relatively large target group (bing’s market share in France is about 5%), which includes many users using Microsoft mobile devices. At the same time, there is much less competition compared to Google. Like Google, we use Bing Ads to define keyword advertising: instead of booking ads in the search engine, we bid on ad space for specific search terms.

Each time a user performs a search, an automated auction is held on the ad space. This form of bidding on ad space is called “real-time bidding” (RTB) because the system decides who wins in a few milliseconds, so it’s almost in real time.

Facebook ads

As an alternative to google ads, facebook ads is also a very popular platform. An active presence on social networks can be just as important for a business as a fast and user-friendly website. So, you probably already have a Facebook Business Manager account, and if you don’t, here’s a helpful tutorial on how to create one. Now it’s time to use it.

The Facebook advertising platform probably has the largest selection of ad types and the most advanced algorithms. For this reason, it has a user base of 2.8 billion according to Statista, which makes it one of the most popular advertising platforms after Google. However, there is a downside. Facebook claims that its ad platform is easy to use, but its tricky terminology and dashboard take some time to get used to. Especially for those who have never done digital advertising before. As mentioned above, Facebook offers several types of ads. Some of the most popular are simple photo and video ads, stories, messaging ads, carousel ads, slideshows, and collection ads.

Linkedin ads

While LinkedIn may not seem like the first choice for digital advertising, it has its advantages and can be a great alternative to Google Ads. Especially if you are selling SaaS rather than a tangible product.

If you’re in business, LinkedIn is the most popular social media platform for self-promotion, and it’s a great place to communicate your company’s mission and vision, as well as connect with other entrepreneurs in similar fields. In addition to being the number one platform for B2B lead generation, it’s also ideal for content promotion.

With a professional audience of 650 million on this social media platform, your ad is bound to be seen by at least some of your target audience, and according to LinkedIn, four out of five members have decision-making power if you want to promote your service. Currently, LinkedIn Ads offers sponsored content, sponsored posts, text ads and dynamic ads. Some of these ad types can also include a video message, which is a great way to communicate a message about your brand and business.