10 tips to improve the SEO of your WordPress

WordPress is one of the most commonly used CMS for website management, targeting all audiences. To increase the visibility of your WordPress site, it’s worth following a few organic citation suggestions. Here are 10 general and CMS-specific SEO tips to improve your search result ranking (SERP).

Analyze your site regularly

Analyze your site regularly like Google, using crawlers like OnCrawl or Screaming Frog. These reports are very informative and can give you a real idea of your site. Because of regular crawling, you can identify optimizations to be made and errors to be fixed from an “outside” perspective that mimics Googlebot’s functionality.

Manage caches

Improve the loading speed of your website by managing the cache. With a plug-in like WP Rocket, you’ll be able to use a CDN, manage caching, and even manage the appearance of elements when they appear on the page, which is lazy loading. This will really save you a lot of loading time. Then you also have the free plug-in, since this one is paid. You will get WP Super Cache for free, but that will be satisfied with the caching part of your site.

Choose a WordPress theme optimized for SEO

When creating a WordPress site, choose a theme that is optimized for SEO. All templates are different, and some can be a hindrance to SEO. An SEO-friendly WordPress theme should be lightweight, regularly updated, responsive, with clean code and appropriate Hn tags.

Remove unnecessary content

When crawling, we often find a bunch of unsuspected pages that we should question the point of. Finding unnecessary content saves crawl budget, refocuses popularity and refocuses Google bots on the content you are really interested in.

Follow the dead link

You can track broken links on your website with the Broken Link Checker plug-in, which will alert you whenever a broken link appears on a page. If you wish, you can also install the “Redirect” plug-in to easily redirect pages to each other

Targeting the right keywords

From a content point of view, SEO requires the use of keywords related to the topic of the page. On the other hand, don’t forget that the content must be written for Internet users, not only for search engines. It is therefore necessary to have a keyword for each page (1 page = 1 main keyword). For this, it is useful to conduct keyword research around the topic you want to address.

Do not use tags

There may be exceptions, but in general, creating tags will only add pages to your site with duplicate content internally. So don’t use tags unless you know what you’re doing.

Write real content

Many accessibility technologies allow you to retrieve content from one place, convert it, and automatically publish it to your own site. These spinning methods tend to work in the short term and can appeal to web professionals.

On the other hand, this content has less long-term potential and user interest is usually close to zero. Instead, design authentic content to attract and convince users.

Optimize title and meta description tags

Title tags are the titles that appear in the SERPs. This is important for users as it makes them click on the website; it helps search engines understand the content. It must contain the main keyword of the page.

The meta description tag informs the user about the content of the page and allows him to define if his question can be answered or not. It must be attractive and make the user want to visit the page or the article.

Use a short URL

Remove “empty words”: “the”, “the”, “of”, “to”, etc., separate your words with hyphens, and keep only interesting keywords, up to 5. Do not use capital letters, do not use accents.